• Strategy & Growth — marketing roadmaps, go-to-market strategy, and account-based marketing (ABM) to give you a clear, prioritized path forward

• Content & Messaging — content strategy and copywriting that attracts the right audience and drives conversions

• Campaigns & Channels — email marketing, paid advertising, and social media management to reach and convert your ideal customers

• Data & Operations — CRM management, data analysis, and team operations to keep your systems clean, your insights actionable, and your team running efficiently

Click ‘Let’s Chat!’ in the upper right-hand corner and fill out the form and let me know what you need and I will get back to you right away.

I’ve worked with many different industries and I have worked for agencies and in-house and I have breadth of strategies from all of this exeprience.

You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

Pricing depends on the level of support needed. I offer strategy sessions at $200 per hour for focused guidance, while larger digital marketing projects are scoped based on your goals, timeline, and overall complexity.

Collaborative, honest, and straightforward. I bring the care, the clarity, and the reassurance that you are in good hands.

Sometimes the issue is traffic quality, but often the bigger problem is confusion. One of the most common issues I see is websites presenting too many options, unclear pathways, or competing calls to action that create decision paralysis for visitors. When users are unsure where to click, what action to take, or what the business actually wants them to do next, conversion rates suffer. Strong conversion strategy is usually about simplifying the experience, reducing friction, and creating clearer user journeys.

Many organizations have good individual marketing pieces but no system connecting them together. SEO, paid ads, email marketing, social media, analytics, and website conversion strategy often operate separately instead of supporting one another. The result is inconsistent reporting, unclear attribution, and marketing that feels difficult to measure or scale.

It depends. Read my blog where I break down the TikTok strategy for you.

It depends on your goals, timeline, and current digital foundation. Paid ads can generate traffic quickly, while SEO helps build long term visibility and authority. In many cases, businesses benefit from improving foundational SEO, website structure, and conversion pathways before heavily investing in paid traffic.

Sometimes the issue is traffic volume, but often the problem is trust, clarity, or friction. Visitors may not fully understand what you do, who you help, or why they should contact you. Long forms, weak calls to action, unclear messaging, or confusing website structure can all reduce conversion rates. The number one reason I see is too many options.

Yes, it’s critical, but for many nonprofits there are other more critical projects to focus on. I help organizations improve visibility for programs, services, donations, volunteer opportunities, advocacy efforts, and educational content while reducing long term dependence on paid advertising.

Yes. While Squarespace has some platform limitations compared to fully custom websites, it still allows for strong SEO foundations including metadata optimization, heading structure, internal linking, blogging, image alt text, mobile responsiveness, and sitemap generation. Strategy and content quality still matter far more than the platform itself.

Review all of your website conversion paths, landing pages, analytics, calls to action, mobile experience, page speed, and messaging clarity. Ads can amplify growth, but they can also amplify existing website problems if the foundation is not ready. Don’t waste your ads budget.

Many campaigns struggle because organizations focus on traffic before fixing the website experience. Weak landing pages, unclear calls to action, poor donation flows, missing analytics, and limited SEO structure can all reduce performance. The ads often expose larger conversion and strategy problems already happening across the digital ecosystem.

It depends on the stage of the business and the type of support needed. Some organizations need strategic leadership, system cleanup, analytics, SEO, or conversion optimization before hiring a full internal team. Others benefit from a fractional marketing partner who can help guide strategy while supporting existing staff and vendors.

SEO traffic can decline for many reasons including algorithm updates, technical issues, outdated content, weak internal linking, increased competition, changes in search behavior, or shifts related to AI search experiences. Understanding the cause usually requires reviewing analytics, Search Console data, technical SEO, and content performance together.

No, but AI is changing how people discover information online. Businesses still need strong content, technical SEO, structured information, and clear authority signals to appear in Google Search, AI Overviews, ChatGPT, Perplexity, and answer engines. SEO is evolving, not disappearing.

But Cara, I’m against AI. I get it, but traffic to your site is already being affected.

Never! Email is still one of the most effective digital marketing channels when it is done well. Unlike social media platforms, email lists are owned audiences, which gives businesses more control over communication, segmentation, and long term relationship building. Strong email marketing can support lead generation, customer retention, fundraising, onboarding, education, and conversion across nearly every industry. The issue is usually not the channel itself. It is generic messaging, poor segmentation, inconsistent strategy, or treating email like a megaphone instead of a conversation. Honestly, email is still one of my favorite marketing channels because when it is thoughtful, relevant, and connected to the larger customer journey, it works incredibly well.

I get it. A lot of people are skeptical, frustrated, or overwhelmed by how quickly AI is changing search, content, and marketing. But whether we like it or not, search behavior is already shifting. Traffic patterns are changing. Google AI Overviews are changing how users discover information, and platforms like ChatGPT and Perplexity are becoming part of how people research businesses, services, and questions online. That does not mean businesses should abandon human creativity or flood the internet with low quality AI content. It means marketing strategies need to evolve alongside how people actually search and consume information.

A lot.

• Google Search ranking algorithms

• Google AI Overviews

• Google Ads auction systems

• Meta ad delivery algorithms

• Instagram feed ranking
  

• Instagram Reels recommendations

• TikTok recommendation engine

• LinkedIn feed distribution

• LinkedIn creator ranking signals

• YouTube recommendation systems

• Email inbox filtering and spam detection

• Gmail Promotions tab filtering

• Apple Mail privacy changes

• AI answer engines like ChatGPT and Perplexity

• Amazon search algorithms if eCommerce is involved

• Pinterest search and recommendation systems

• Reddit visibility mechanics

• Website conversion algorithms tied to personalization tools

• CRM scoring and automation logic

• Analytics attribution models

Every platform rewards different behaviors.
Every platform measures engagement differently.
Every platform wants users to stay inside their ecosystem.

That is part of why marketing feels so fragmented and exhausting for so many businesses right now.

Modern marketing is no longer just about creating good content. It is about understanding how content moves across multiple systems, platforms, audiences, and algorithms simultaneously.

I am not joking when I say sometimes it feels like I do it all for the algorithm.

Yes, SMS marketing can be incredibly effective when it is used thoughtfully. Text messaging tends to have very high open rates and can work well for reminders, event updates, limited promotions, appointment confirmations, fundraising campaigns, and time sensitive communication. But just because businesses can text people does not mean they should overwhelm them. Timing, frequency, consent, and audience trust matter. Please do not text people on Sundays at 7am. Respect communication preferences, time zones, and boundaries. The businesses that succeed with SMS marketing usually treat it like a relationship, not a megaphone.